The British Chambers of Commerce often provide insight where it is otherwise lacking but a problem with the whole of the EU debate is that everyone is talking in general terms. The time has come for specifics.

David Cameron needs to be explicit over what he and the Government want from the renegotiation process. Those making comment, such as the Chambers, likewise need be clear in what they want.

Without this, no-one will have any idea about whether the renegotiations have been successful and how to vote in the referendum.

With the general level of distrust there is in politicians and big business this will not help to 'solve' the European issue or put a lid on it. If there is not a shift towards greater clarity then there will be a lack of faith in the outcome of the discussions and potentially the referendum itself.