The pressure on businesses to express a view on the Britain's future in the EU will increase. It is one of those issues that will be difficult to avoid. Pro- and anti- groups will be in contact asking for support for their cause. Those organisations with a high profile, or with high profile senior leaders or leadership teams, will be particularly scrutinised. The media will want to know as well.

As we saw in Scotland over the referendum, businesses expressing a view could elicit a negative reaction which needs to be considered when thinking about getting involved.

It has also been suggested that action be taken against those businesses who speak out in favour of continued membership. Shareholder activism was one suggested route.

But businesses too need to consider what they really want and do not want from a renegotiatation process. If there are definite changes then government would welcome hearing about them. It is possible to play a positive role but the opportunities need to be sought.