Any business is defined by its employees. They are at the heart of its success (or failure) and many organisations rely on a skilled and experienced workforce to drive it forward.
Following the landmark decision about same sex marriage in the U.S. and annual Pride parades taking to the streets on both sides of the Atlantic, it is easy to assume that diversity (in its many shapes and guises) is now an accepted part of our daily lives. Sadly, that is not always the case and even the most innovative, creative and dynamic organisations around the world are trailing behind on the diversity front.
Statistics just released have shown that Facebook's workforce is still mostly white and male, despite its worldwide domination and global presence. Such news can damage the diversity agenda, but it should instead drive it forward.
Building a diversity strategy into a young business can reap huge rewards over time. There are ample studies to prove the genuine social and financial value of creating and promoting an inclusive, diverse and equal organisation. Facebook, on this occasion, may be the exception that proves the rule, but who knows what more it could go on to achieve if it broadens its employment base.
Diversity isn’t about lip service. It’s not about box ticking. As Unruly founder Sarah Wood pointed out at a panel at Cannes on the gender gap in the global creative tech sector, “diversity equals innovation, profit and revenue”.