According to this report, the government has an awful long way to go before it delivers on its promises on exports. Whilst they can put the building blocks in place, it is really up to businesses to think about exporting as well.

It needs bigger businesses to support smaller businesses and enthuse their supply chains about the benefits of exporting.

Yes, the UKTI and others need to offer support but business 'cheerleaders' for exporting need to be vocal.

There is also a clear relevance to the EU debate as well. If the UK is to open markets to potential exports then can this be achieved on its own, or is it more likely to happen as part of one of the largest trading blocks? What would be the impact on the current export market if the UK were outside the EU?

Embassies and ambassadors may now be equal parts trade envoys and foreign policy experts but Europe remains the key export market.