In a UK-setting the phrase 'work-life' balance has moved out of fashion. This may be largely as a result of the economic downturn post 2008 or an inherent suspicion of government-led initiatives being imposed on businesses across the board.
However, there may be more strictly economic reasons why employers may need to consider changing existing working patterns and practices.
Consider, for instance, the cost of living in London - housing, commuting, childcare etc. The implications could mean allowing people to change their working hours. Different patterns can also be used as ways to attract the best talent. Some studies suggest that productivity increases as well with greater flexibility.
So it could be suggested that in this country, it is less about work-life balance and more about hard headed business decisions.
The 34-year-old art director used to have a long and erratic schedule as a freelancer, but she's now based at one of the first Swedish start-ups to offer a standard six-hour day, in Falun in central Sweden. It's just one of a number of Swedish companies trialling the concept, which is part a national obsession with work-life balance.