David Cameron's most recent comments encouraging businesses to get out and make the case for Europe is confusing. It was only a few months ago that Government was urging business to stay out of the debate until a deal had been done.
So what has changed?
Firstly, Cameron is trying to clamp down on his own Cabinet. That presumably includes not giving mixed messages to business as well.
Secondly, a deal appears to be coming closer and so the pro- campaign needs to build momentum.
Thirdly, a genuine worry over how close the polls are now. Some are even giving the 'antis' a lead so the PM knows he needs to do something and quickly. He can't until the deal has been struck so it is over to business.
It appears that we are all in this together.
David Cameron has urged business leaders who want Britain to remain in a reformed EU not to "hold back". The PM has told his cabinet colleagues to wait until he returns from Brussels with a reform deal before campaigning to leave or stay in the EU. But he told an audience of global business leaders they should "get out there" and start making their case now.