There barely seems to be a week that goes past without a leading CEO or politician failing to remember that everything they say and do is public.
There is often no 'filter' applied that questions how what they say may be received by the public.
There is no excuse for this and the impact in terms of reputation can be immense. Simple excuses of the meaning being 'lost in translation' or 'it was meant to be humorous' will not wash and will be treated with the contempt it deserves.
Instead, speeches and behaviours should be cleared by the communications team first. They can act as the filter that otherwise seems to be lacking.
The chief executive of Qatar Airways has apologised for comments he made about flight attendants that were condemned as both sexist and ageist.In a speech at a dinner in Ireland last week, Akbar Al Baker said US airlines were "crap" and their passengers were "always being served by grandmothers".