The latest publication by the Government Communication Service (GCS) is yet another great read.

For anyone involved in communications the GCS provides some excellent advice papers with insight and 'top tips' from their teams across departments.

The advice doesn't only apply to the public sector either.  There is just as much for the private sector, NGOs and others to consider as well.

There are some great case studies in the guide and thoughts on the core functional aspects for any media relations team.