The latest publication by the Government Communication Service (GCS) is yet another great read.
For anyone involved in communications the GCS provides some excellent advice papers with insight and 'top tips' from their teams across departments.
The advice doesn't only apply to the public sector either. There is just as much for the private sector, NGOs and others to consider as well.
There are some great case studies in the guide and thoughts on the core functional aspects for any media relations team.
Put together and endorsed by Heads of News across government, the MMO builds on the GCS Modern Communications Operating Model (MCOM). The GCS Modern Media Operation (MMO) Guide sets out, for the first time, the skills and capabilities government media relations teams require to deal with the combined demands of the general public, ministers and stakeholders in the 24/7/365 digital age.