Sadly, Jamie Oliver is just the latest in a long line of celebs, experts, and 'outsiders' to discover that their final independent reports are largely, or totally, ignored.

Securing a 'name' to tackle a problem shows that Government means business and in a very public way as well.

But between the act of commission and publication of the final report, something always goes wrong.

Whether the Government changes, Ministers move on, the civil service slow things down or some other reason, on publication the report suddenly looks too radical or out of step with other parts of Government thinking.

To be successful, the report's recommendations often need to be picked up by others and campaigned for.  So the results may come but in the longer term and only after pressure has been exerted on Government.

Don't give up all hope, Jamie!