The discussion around the role of 'fake news' has, so far, mainly focused on the US. The Digital, Culture, Media and Sport Select Committee are doing their best to see if it has had an impact in the UK as well.

This also follows a pattern of putting social media and tech firms under a greater level of political scrutiny. On tax, content, dealing with abuse and a number of other issues, tech firms are under the political spotlight across the US, UK and EU.

Heightened tensions around Brexit could become even worse should it appear that there was any 'influence' exerted over the outcome of the referendum. This would, in turn, impact on the reputations of the organisations involved.

Whilst they would claim otherwise, perception suggests that tech firms have moved slowly on tackling fake news. Mark Zuckerberg's initial contention that the influence of fake news was a 'pretty crazy idea' has long been consigned to the dustbin of history but has still to be overcome, not just by Facebook, especially in the minds of politicians.

The Select Committee inquiry has the potential to be one of the most important of recent years.