Jeremy Corbyn is showing a deftness of touch that many would never have thought possible. The team around him are now always on the lookout for opportunities to reinforce his strength as the electorate sees it - genuine and 'not a normal politician'.
Appearing on Gogglebox comes on the heels of his mentions of being a fan of EastEnders and Casualty.
But too often politicians need to be briefed on what is going on in the real world. Nick Clegg needed to be briefed each week in advance of his LBC phone-ins. David Cameron was famously rebuked for liking the Smiths and The Jam's 'Eton Rifles'. You only have to look at a politician's choices for Desert Islands Discs to see how much they have to balance personal taste against the need to show they are 'of the people'.
But for politicians such as Harold Wilson and Tony Blair, the link always seemed natural. Photos of Wilson standing beside the Beatles and Blair with Noel Gallagher at No 10 are era-defining images.
But 'borrowing' the popularity and reputation of popular culture can backfire. The use of music at political events often leads to a very public 'telling off'. But that won't stop them...
Labour leader Jeremy Corbyn is going to swap the despatch box for Gogglebox when he appears in a celebrity special.Mr Corbyn will feature in the hit Channel 4 TV programme next week to help raise money for Stand up to Cancer.