Any organisation on the receiving end of an investigation, wherever it may originate, should know that the political pressure is coming as well.

In many cases, from being the darling of the public and consumers, suddenly these companies have their reputations hit. But this will not be the end of it.

Parliamentarians will want to get involved. Select Committees may hold inquiries. The media will look for case studies of those who have had bad experiences. All this brings more pressure, more potential reputational issues and drains the time of senior executives.

So what can be done about it? There are, of course, legal limitations around what can be said and done during a CMA investigation. But nonetheless, there is still a job that can be done around political and wider stakeholder engagement.

Each of the areas of pressure need to be dealt with carefully and in a concerted manner. So if a Select Committee does come knocking then join-up the approach and prepare carefully, especially around any appearances.

Ignore the politics and politicians at your peril. The reputational damage could be huge, as could the impact of follow-up measures....