Michael Gove has chosen to criticise social media for story / non-story around animal sentience rather than consider what it really means for his approach to communications.

Gove himself is on Twitter but his timeline is full of retweets, including on this story, rather than any comment from him. Journalists as well as the public would look there for his line but there was none to be found.

The fact that story was able to gain traction so quickly says something about the lack of faith in the Government's approach. It was immediately considered plausible and with no response on Twitter from Gove it could take root.

DEFRA themselves did tweet a link to Gove's written ministerial statement on the issue but nothing, it seems, more directly to those involved.

This is really a plea for Ministers to deal with social media effectively rather than simply complaining when it doesn't go quite their way.